Weak growth, falling consumption: where a company finds growth in 2027
GDP down in 2026, falling consumption, lower real wages. What it means for the growth strategy of Romanian companies in 2027.
Ideas on strategy, brand, culture and leadership
Short articles, with data and examples from practice, on what holds companies’ growth back and what releases it.
Why Romanian companies use AI to cut costs, and what they lose by it
23% of Romanian entrepreneurs already use AI, but cutting costs remains the priority. Why AI used only for efficiency does not make a company more competitive.
AI adoption starts with people, not with tools
AI projects stall more often on people than on technology. How to shift mindsets and create the space and structure AI adoption needs.
Leadership in the age of AI: when execution gets easier, people need direction
AI takes over part of the execution, and the leader’s role shifts towards guiding people. Why communication, feedback and room to learn become priorities.
What makes a start-up investable: clarity, data and a team that works without the founder
Investors want market validation, hard data and a resilient team. What that means for how a founder builds the company from day one.
SME online visibility when customers ask an AI
38.78% of Romanian SMEs have no website. What that means when B2B customers start asking AI assistants to recommend suppliers.